Diplomoceras maximum is an ancient squid-like creature. It lived about 68 million years ago, looked kind of like a giant paperclip, and may have had a lifespan of 200 years. As usual, you can also…
How Steven Werley Overhauled his Sales Funnel to…
Steven Werley, a DM Certified Partner who runs Maximum Effort Agency, has been in the CP program for the last year. But in the last few months, he has changed the way he uses the…
10 Basic SEO Tips to Index + Rank…
Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to…
Cyber Public Health
In a lecture, Adam Shostack makes the case for a discipline of cyber public health. It would relate to cybersecurity in a similar way that public health relates to medicine.Read more: schneier.com
What’s Working with Cold Email Right Now—2020
A great marketing tactic that is still working very well in many B2B industries today is cold email. What is Cold Email? Cold email is sending relevant offers to targeted individuals through email, typically without…
Business as Unusual: How to Communicate Your New…
Posted by ktaingSince the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While…
More on the Security of the 2020 US…
Last week I signed on to two joint letters about the security of the 2020 election. The first was as one of 59 election security experts, basically saying that while the election seems to have…
How to Position Yourself in Your Customer Story
When it comes to sales, using story is your best strategy. Humans love stories— particularly when they’re interesting, engaging, and memorable. That’s why the people who sell with story have so much success: they take…
Top 3 Black Friday 2020 scams to avoid
Amid the mad dash for bargains and inevitable stories of shop-floor brawls, Black Friday brings with it a spike in cyber security threats, as cyber criminals take advantage of people desperate for bargains. In this…