Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to…
6 Ways to Get More Organic Traffic, Without…
Posted by ryanwashereA few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true…
The YouTube Ads Grid: A 3-Step System to…
Want to hit a home run on your next YouTube ads campaign? Then you’ll need to combine the right targeting options with a great ad that’s tailor-made for each specific audience. And in this post,…
Amazon vs. Google: Decoding the World’s Largest E-commerce…
Posted by Lorna_FranklinA lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to…
How to Use Keywords in Your Blogging Strategy
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…
What Is a Lead Magnet?
With the overwhelming amount of content available online these days, getting customer attention has become a real challenge. Most people only stay on websites for about 15 seconds, unless they’re being entertained (ex. YouTube). Even…
10 Instagram Stats That May Surprise You
At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s working. But, even we were shocked to find out just…
Digital Marketing Mythbusters: 7 Myths Debunked
Did you know the Great Wall of China actually isn’t visible from space? At least not to the naked eye. Also: bats aren’t blind, Viking helmets didn’t have horns, and toilet water in the Southern…
The Unique World of Franchise Marketing [Guide Sneak…
Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the…