Under the GDPR (General Data Protection Regulation), all personal data breaches must be recorded by the organisation and there should be a clear and defined process for doing so. Additionally, there are circumstances in which…
Celebrating Black and African American Marketers This February
Black History Month was started by Carter G. Woodson as Negro History Week in 1926 and centered on two main ideas: recognition and importance. As Woodson said, “Those who have no record of what their…
How To Determine Your Service/Product Profit Drivers (Use…
Your high-tier offers aren’t always the biggest profit drivers in your business. You’d be surprised to find that sometimes, your low-ticket or mid-ticket offers might be your biggest source of revenue. The thing is—not every…
What Apple’s iOS 14 Update Means for Your…
What Apple’s iOS 14 Update Means for Your Business There are a lot of ways that the upcoming change to Apple’s iOS 14 is being described. An attack on business. A long overdue win for…
12 Women in Marketing to Watch Out For
If your morning cup of coffee wasn’t the kick in the butt you needed to get your day started, these women are sure to inspire you to get to work. With millions of dollars in…
5 Things to Do Right Now to Help…
“Pretty much everything goes through chaos, but in chaos there’s opportunity.” That’s how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change as Apple starts to ask users if…
How To Train Your Content Creators To Create…
Yes, it’s possible to train your content creators to create viral content. If you’re creating content right now, but it’s not getting the numbers you were looking for… we know exactly what’s going wrong. You…
4 Tips for Crafting Your Perfect Website Homepage
In the past few years, there’s been a debate about the importance of your website’s homepage. With the variety of ways people navigate the web, some argue that website homepages are seldom the first thing…
How to Get People on Your Podcast
Every time you turn around, someone is starting a podcast. Your friends are starting one, every celebrity has one, even your competitors have their own. It’s natural to find yourself wondering if all the hype…