We don’t need to tell you how important the holidays are for B2C companies. Chances are you’re not only aware of how much money consumers spend during the holidays, you’re also one of those consumers.…

Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to…

Want to hit a home run on your next YouTube ads campaign? Then you’ll need to combine the right targeting options with a great ad that’s tailor-made for each specific audience. And in this post,…

With the overwhelming amount of content available online these days, getting customer attention has become a real challenge. Most people only stay on websites for about 15 seconds, unless they’re being entertained (ex. YouTube). Even…

At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s working. But, even we were shocked to find out just…

Did you know the Great Wall of China actually isn’t visible from space? At least not to the naked eye. Also: bats aren’t blind, Viking helmets didn’t have horns, and toilet water in the Southern…

Doubting if your business needs a paid traffic campaign is something most entrepreneurs, freelancers, employees, or marketers go through. We like to call this, a case of the “comfort zone.” Not running paid traffic ads…