Under the GDPR (General Data Protection Regulation), all personal data breaches must be recorded by the organisation and there should be a clear and defined process for doing so. Additionally, there are circumstances in which…
Creative Diversification — More Hooks and Less Risk…
Posted by GeorgeRootAs digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea…
The Real Short-Term and Long-Term Results of Content…
Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is…
How to Choose the Most Link-Worthy Data Source…
Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the…
Thinking Beyond the Link Building “Campaign” [Case Study]
Posted by Paddy_MooganOver the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset…
How to Stay Creative With an SEO-Driven Content…
Posted by Caroline-ForseyWhen I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs…
Use the Blank Sheet of Paper Test to…
Posted by Evan_HallIf you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea…
How We Ranked a Single Page for 2.6K…
Posted by KristinTynskiFor the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner…
The Insecurity of WordPress and Apache Struts
Interesting data: A study that analyzed all the vulnerability disclosures between 2010 and 2019 found that around 55% of all the security bugs that have been weaponized and exploited in the wild were for two…