Organisations are always looking for ways to improve their cyber security defences, but they often overlook the value of enrolling their employees on cyber security training courses. According to a study by Centify, 77% of…
It’s Content and It’s Links – Are We…
Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher…
How to Use Keywords in Your Blogging Strategy
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…
The Featured Snippets Cheat Sheet and Interactive Q&A
Posted by BritneyMullerEarlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go…
Shopify SEO: The Guide to Optimizing Shopify
Posted by cml63A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can…
FAQ, HowTo, and Q&A: Using New Schema Types…
Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup…
How to Get Started Building Links for SEO
Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more…
"Study Finds:" How Data-Driven Content Marketing Builds Links…
Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority,…
Case Study: How a Media Company Grew 400%…
Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company…