Cyber Essentials is a UK government scheme that outlines the basic steps that organisations can take to secure their systems. Implementing its five controls effectively will help you prevent about 80% of cyber attacks. In…
10 Basic SEO Tips to Index + Rank…
Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to…
The New Best Practices for Native Advertising on…
Posted by MeganRoseMDigital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes…
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you…
Creative Diversification — More Hooks and Less Risk…
Posted by GeorgeRootAs digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea…
The Real Short-Term and Long-Term Results of Content…
Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is…
How to Choose the Most Link-Worthy Data Source…
Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the…
Thinking Beyond the Link Building “Campaign” [Case Study]
Posted by Paddy_MooganOver the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset…
How to Stay Creative With an SEO-Driven Content…
Posted by Caroline-ForseyWhen I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs…