Under the GDPR (General Data Protection Regulation), all personal data breaches must be recorded by the organisation and there should be a clear and defined process for doing so. Additionally, there are circumstances in which…
The State of Local SEO Industry Report 2020,…
Posted by MiriamEllisMoz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report…
How Your Local Business Can Be a Helper
Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’…
Help Your Community from Six Feet Away: Non-Marketing…
Posted by morgan.mcmurrayFor the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we…
Benchmark for Success: What Your Vertical Can Achieve…
Posted by DomenicaYou’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s…
How to Use Keywords in Your Blogging Strategy
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…
Franchise Marketing: How People Buy Now
Posted by MiriamEllisThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises…
Kindness as Currency: How Good Deeds Can Benefit…
Posted by MiriamEllis“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they…
I Want To Rank Beyond My Location: A…
Posted by MiriamEllisStaff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?” In fact,…