Cyber Essentials is a UK government scheme that outlines the basic steps that organisations can take to secure their systems. Implementing its five controls effectively will help you prevent about 80% of cyber attacks. In…
How Your Brand Can Earn Media Coverage on…
Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the…
MozCon Virtual 2020: Top Takeaways from Day One
Posted by cheryldraperToday marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of…
That’s a Wrap: MozCon Virtual 2020 Day Two…
Posted by cheryldraperWow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we…
Help Your Community from Six Feet Away: Non-Marketing…
Posted by morgan.mcmurrayFor the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we…
Crawled — Currently Not Indexed: A Coverage Status…
Posted by cml63Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose…
Benchmark for Success: What Your Vertical Can Achieve…
Posted by DomenicaYou’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s…
Are H1 Tags Necessary for Ranking? [SEO Experiment]
Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one —…
It’s Content and It’s Links – Are We…
Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher…