Governance, Risk, Compliance
The first 72 hours after you discover a data breach are critical. Why? The GDPR (General Data Protection Regulation) requires all organisations to report certain types of personal data breach to the relevant supervisory authority. More specifically, Article 33…
Under the GDPR (General Data Protection Regulation), organisations must be vigilant about how long they retain personal information. If you keep sensitive data for too long – even if it’s being held securely and not…
Posted by DomenicaYou’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s…
Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one —…
Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher…
Posted by ryanwashereA few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true…
Posted by MiriamEllisThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises…
Posted by Cyrus-ShepardWhen Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!" If you're not familiar with…
Posted by RuthBurrReedyRuth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the…
Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company…