Cyber Essentials is a UK government scheme that outlines the basic steps that organisations can take to secure their systems. Implementing its five controls effectively will help you prevent about 80% of cyber attacks. In…
HTTPS Is Table Stakes for SEO in 2020
Posted by Dr-PeteBack in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe…
Page Authority 2.0: An Update on Testing and…
Posted by rjonesx.One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data…
Identifying Advanced GSC Search Performance Patterns (and What…
Posted by izzismithGoogle Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of…
How to Get Quick Results With SEO Sprints:…
Posted by ChristopherHofmanCurrently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on…
Announcing: The Keyword Research Master Guide [New for…
Posted by Cyrus-ShepardWhy a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends…
How to Query the Google Search Console API
Posted by briangormanhIf you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic…
How Low Can #1 Go? (2020 Edition)
Posted by Dr-PeteBeing #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The…
Are H1 Tags Necessary for Ranking? [SEO Experiment]
Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one —…