Organisations are always looking for ways to improve their cyber security defences, but they often overlook the value of enrolling their employees on cyber security training courses. According to a study by Centify, 77% of…
How to Use Keywords in Your Blogging Strategy
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…
The Featured Snippets Cheat Sheet and Interactive Q&A
Posted by BritneyMullerEarlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go…
SEO Analytics for Free – Combining Google Search…
Posted by Purple-ToolzI’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an…
Announcing Quick, Free SEO Metrics with a New…
Posted by Cyrus-ShepardIf you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO…
How We Grew Blog Traffic by 650% in…
Posted by DaisyQAs a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products.…
An Agency Workflow for Google My Business Dead…
Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come…
The Data You’re Using to Calculate CTR is…
Posted by Luca-BaresClick Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes…
FAQ, HowTo, and Q&A: Using New Schema Types…
Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup…