Cyber Essentials is a UK government scheme that outlines the basic steps that organisations can take to secure their systems. Implementing its five controls effectively will help you prevent about 80% of cyber attacks. In…
How To Focus Your SEO Strategy: A Quick…
Posted by AnnaleisMontgomeryWith businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer…
That’s a Wrap: MozCon Virtual 2020 Day Two…
Posted by cheryldraperWow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we…
Download the SEO’s Local Search Cheat Sheet!
Posted by MiriamEllisWhat a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clientsAll the moving marketing parts ...in constant, useful motion. On your worst days,…
Diagnosing Traffic Drops During a Crisis: Was It…
Posted by Dr-PeteWe want to fix things and believe we're in control. When your house is filling with water, you grab a bucket. If there's a hole in your roof, the bucket might help. If…
How Google SERP Layouts Affect Searching Behavior
Posted by Stephen_JobThere are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs…
How to Query the Google Search Console API
Posted by briangormanhIf you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic…
2020 Google Search Survey: How Much Do Users…
Posted by LilyRayNYCWhile Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and…
6 Local Search Marketing DIY Tips for the…
Posted by MiriamEllisThink crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016…