Organisations are always looking for ways to improve their cyber security defences, but they often overlook the value of enrolling their employees on cyber security training courses. According to a study by Centify, 77% of…
The Dirty Little Featured Snippet Secret: Where Humans…
Posted by brodieclarkconsultingI recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an…
How to Use Tools to Determine Which Content…
Posted by Jeff_BakerWhy is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique…
This Is What Happens When You Accidentally De-Index…
Posted by Jeff_BakerDoes reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with…
It’s Content and It’s Links – Are We…
Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher…
New Opportunities for Image SEO: How to Leverage…
Posted by KristinTynskiImage search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63%…
Amazon vs. Google: Decoding the World’s Largest E-commerce…
Posted by Lorna_FranklinA lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to…
How to Use Keywords in Your Blogging Strategy
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…
The Featured Snippets Cheat Sheet and Interactive Q&A
Posted by BritneyMullerEarlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go…