Under the GDPR (General Data Protection Regulation), all personal data breaches must be recorded by the organisation and there should be a clear and defined process for doing so. Additionally, there are circumstances in which…
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you…
How Your Brand Can Earn Media Coverage on…
Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the…
How Big Is the Gender Gap Between Men…
Posted by NicoleDeLeonTo anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance…
Third-party vs. In-house Delivery: A Guide to Informed…
Posted by MiriamEllis Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating…
Preparing E-Commerce for the Post-COVID Bounce Back
Posted by MrLukeCarthyCOVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a…
Catches of the month: Phishing scams for June…
One of the more damaging side-effects of the coronavirus pandemic has been the increase in targeted phishing scams. Action Fraud estimates that Britons were conned out of £3.5 million in the first two months of…
Catches of the month: Phishing scams for May…
Coronavirus continues to dominate the cyber security landscape (and pretty much every other part of our lives), with cyber criminals cashing in on the disruption.Whether you’re forced to work from home, out of work or…
How Your Local Business Can Be a Helper
Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’…