Cyber Essentials is a UK government scheme that outlines the basic steps that organisations can take to secure their systems. Implementing its five controls effectively will help you prevent about 80% of cyber attacks. In…
Catches of the month: Phishing scams for February…
Cyber criminals have had constant success with coronavirus-related phishing scams, but their most recent campaign is the most dangerous we’ve seen. There have been multiple reports of people receiving an email purportedly from the NHS,…
Catches of the month: Phishing scams for January…
The start of 2021 is looking an awful lot like the end of 2020 – not least when it comes to cyber crime. Scammers are as active now as they ever have been, so it’s…
How To Do Local SEO for Businesses Without…
Posted by MiriamEllis“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing…
Top 10 Changes That Impacted Google My Business…
Posted by ColanNielsen2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think…
Business as Unusual: How to Communicate Your New…
Posted by ktaingSince the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While…
Catches of the month: Phishing scams for November…
As the UK heads back into lockdown, we expect to see a fresh wave of phishing attacks capitalising on the public’s fear and uncertainty. At the start of the pandemic, we discussed emerging phishing scams…
The State of Local SEO: Experts Weigh in…
Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings…
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you…