Organisations are always looking for ways to improve their cyber security defences, but they often overlook the value of enrolling their employees on cyber security training courses. According to a study by Centify, 77% of…
Kindness as Currency: How Good Deeds Can Benefit…
Posted by MiriamEllis“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they…
Lead Volume vs. Lead Quality By RuthBurrReedy
Posted by RuthBurrReedyRuth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the…
IT Governance’s 2019 Cyber Resilience Report reveals major…
Anti-malware technology is one of the most basic cyber security mechanisms that organisations should have in place, but according to IT Governance’s 2019 Cyber Resilience Report, 27% of respondents haven’t implemented such measures. This finding…
How to Get a Customer to Edit Their…
Posted by MiriamEllis“When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up…
How to Screen and Recruit the Best SEO…
Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you…
Empathetic Consulting: 3 Things to Remember When Working…
Posted by LaurelTaylorWhether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of others, even asking…
21 Ways to Triple Your B2B E‑Commerce Conversions
Posted by OliviaRossIt takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because…
Rural Local SEO: A Marketing Package Strong on…
Posted by MiriamEllis Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing…