Under the GDPR (General Data Protection Regulation), all personal data breaches must be recorded by the organisation and there should be a clear and defined process for doing so. Additionally, there are circumstances in which…
Catches of the month: Phishing scams for November…
As the UK heads back into lockdown, we expect to see a fresh wave of phishing attacks capitalising on the public’s fear and uncertainty. At the start of the pandemic, we discussed emerging phishing scams…
The State of Local SEO: Experts Weigh in…
Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings…
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilliganContent creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you…
How Your Brand Can Earn Media Coverage on…
Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the…
How Big Is the Gender Gap Between Men…
Posted by NicoleDeLeonTo anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance…
On the Twitter Hack
Twitter was hacked this week. Not a few people's Twitter accounts, but all of Twitter. Someone compromised the entire Twitter network, probably by stealing the log-in credentials of one of Twitter's system administrators. Those are…
Third-party vs. In-house Delivery: A Guide to Informed…
Posted by MiriamEllis Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating…
How to Get Quick Results With SEO Sprints:…
Posted by ChristopherHofmanCurrently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on…