Cyber Essentials is a UK government scheme that outlines the basic steps that organisations can take to secure their systems. Implementing its five controls effectively will help you prevent about 80% of cyber attacks. In…
Catches of the month: Phishing scams for January…
The start of 2021 is looking an awful lot like the end of 2020 – not least when it comes to cyber crime. Scammers are as active now as they ever have been, so it’s…
Top 10 Changes That Impacted Google My Business…
Posted by ColanNielsen2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think…
10 Basic SEO Tips to Index + Rank…
Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to…
Business as Unusual: How to Communicate Your New…
Posted by ktaingSince the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While…
The New Best Practices for Native Advertising on…
Posted by MeganRoseMDigital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes…
Location Data + Reviews: The 1–2 Punch of…
Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a…
Catches of the month: Phishing scams for November…
As the UK heads back into lockdown, we expect to see a fresh wave of phishing attacks capitalising on the public’s fear and uncertainty. At the start of the pandemic, we discussed emerging phishing scams…
The State of Local SEO: Experts Weigh in…
Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings…