Organisations are always looking for ways to improve their cyber security defences, but they often overlook the value of enrolling their employees on cyber security training courses. According to a study by Centify, 77% of…
Clearview AI and Facial Recognition
The New York Times has a long story about Clearview AI, a small company that scrapes identified photos of people from pretty much everywhere, and then uses unstated magical AI technology to identify people in…
Artificial Personas and Public Discourse
Presidential-campaign season is officially, officially, upon us now, which means it's time to confront the weird and insidious ways in which technology is warping politics. One of the biggest threats on the horizon: Artificial personas…
2020 Local SEO Success: How to Feed, Fight,…
Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with…
Mysterious Drones are Flying over Colorado
No one knows who they belong to. (Well, of course someone knows. And my guess is that it's likely that we will know soon.)Read more: schneier.com
The Unique World of Franchise Marketing [Guide Sneak…
Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the…
The Featured Snippets Cheat Sheet and Interactive Q&A
Posted by BritneyMullerEarlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go…
Franchise Marketing: How People Buy Now
Posted by MiriamEllisThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises…
How Google’s Nofollow, Sponsored, & UGC Links Impact…
Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and…