Organisations are always looking for ways to improve their cyber security defences, but they often overlook the value of enrolling their employees on cyber security training courses. According to a study by Centify, 77% of…
Franchise Marketing: How People Buy Now
Posted by MiriamEllisThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises…
How Google’s Nofollow, Sponsored, & UGC Links Impact…
Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and…
New Research into Russian Malware
There's some interesting new research about Russian APT malware: The Russian government has fostered competition among the three agencies, which operate independently from one another, and compete for funds. This, in turn, has resulted in…
Superhero Movies and Security Lessons
A paper I co-wrote was just published in Security Journal: "Superheroes on screen: real life lessons for security debates": Abstract: Superhero films and episodic shows have existed since the early days of those media, but…
Crown Sterling Claims to Factor RSA Keylengths First…
Earlier this month I made fun of a company called Crown-Sterling, for...for...for being a company that deserves being made fun of. This morning, the company announced that they "decrypted two 256-bit asymmetric public keys in…
10 Link Building Lies You Must Ignore
Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large…
An Agency Workflow for Google My Business Dead…
Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come…
Kindness as Currency: How Good Deeds Can Benefit…
Posted by MiriamEllis“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they…