Organisations are always looking for ways to improve their cyber security defences, but they often overlook the value of enrolling their employees on cyber security training courses. According to a study by Centify, 77% of…
How will Cyber Essentials changes affect you?
In April, there will be a major change to the way the Cyber Essentials scheme is administered. From 1 April 2020, in a move to standardise the requirements for Cyber Essentials certification, the National Cyber…
How to Scale Your Content Marketing: Tips from…
Posted by JotFormmarketingIn the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types…
2020 Local SEO Success: How to Feed, Fight,…
Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with…
Becoming an Industry Thought Leader: Advanced Techniques for…
Posted by KristinTynskiIf you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be…
App Store SEO: How to Diagnose a Drop…
Posted by Joel.MesherghiFor some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is…
It’s Content and It’s Links – Are We…
Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher…
The 2019 Holiday Checklist for Local SEO Heroes
Posted by MiriamEllis Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of…
New Opportunities for Image SEO: How to Leverage…
Posted by KristinTynskiImage search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63%…